--- title: "Gupshup Pricing | WhatsApp, SMS, RCS & Voice AI" description: "Discover the right plan for your business with Gupshup conversational AI platform. Explore pricing for WhatsApp, RCS, SMS and Voice AI. Find your plan today!" url: "https://www.gupshup.ai/pricing" locale: "en" --- Pricing # Market, sell and support from one platform. Zero platform fee. Campaigns, bots, live chat and AI Agents, all included. Pay only for what you send. - WhatsApp - RCS - SMS - Truecaller - Voice ### Partners For ISVs and tech providers. Partner APIs and portal, onboarding SDK, exclusive discounts and commissions. [Become a partner](/partners) Reach customers on every channel, from one platform. All channels, one platform - WhatsApp - RCS - SMS - Truecaller - Voice Pay only for what you send, from a prepaid wallet. Plus 18% GST. What's in the plan Every channel on one account and wallet, run by **Superagent** , the AI orchestrator that builds campaigns, journeys and templates from a prompt. Early access Campaigns on WhatsApp, RCS, SMS and Truecaller, templates, segments and scheduling, delivery reports No-code bot builder, automated campaign journeys, live agent dashboard, Personalise (CDP) AI Agents, Voice AI Agents, Avatar Agent 1,000 AI Messages free every month then ₹1.00 each APIs, webhooks, Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach, Braze Click to WhatsApp ads on Facebook and Instagram, RCS P2A ads, with lead capture [Create your account](https://laminar.gupshup.io/signup?noTouchOnboarding=true&salesCode=GRP-INR-COMBO-SALESTOOLCOM-LTMH55K44C7&isUnifiedOnboarding=true#noTouchOnboarding=true&salesCode=true&isUnifiedOnboarding=true) · [View Detailed Rate Card](https://laminar.gupshup.io/signup?noTouchOnboarding=true&salesCode=GRP-INR-COMBO-SALESTOOLCOM-LTMH55K44C7&isUnifiedOnboarding=true#noTouchOnboarding=true&salesCode=true&isUnifiedOnboarding=true) Talk to us The plan the world's largest brands are on. A rate card built on your committed volume. Wallet or monthly invoice. A specialist replies within one business day. Everything in Express, plus - A custom rate card on committed volume - WhatsApp, RCS, SMS, Voice and Instagram on one platform - Multiple organisations, billing accounts and WhatsApp Business accounts under one login - Dedicated throughput, scaling to 10,000 messages a second - Custom AI agents and voice bots built with Gupshup’s team - SSO, custom roles and audit logs - ISO 27001, SOC 2 Type 2 and GDPR compliance, with regional data hosting - Uptime SLA and a named account manager - 24/7 priority support and managed onboarding Talk to sales #### Detailed rate card No platform fee. Rates come out of your wallet as you send, and every rate is all-in, including Meta and operator charges. Channels and AI Absolute pricing Message type Rate (INR) All-in rates for India, including Meta’s charges. For other countries, refer to the detailed rate card below. See every market and currency. Detailed rate card Rate card Absolute pricing RCS rates for India and every other market, by message type and device, are on the detailed rate card. See every market, currency and per-agent fee. Detailed rate card 1 rate Priced on submission Message type Rate (INR) SMS submitted Charged when the message is submitted, not when it is delivered. Operator charges are included. Rate card Absolute pricing Truecaller rates for every message type and market are on the detailed rate card. See every message type and market. Detailed rate card 2 rates Per message or per minute Message type Rate (INR) Text AI, per AI Message 1,000 free every month Voice AI, per connected minute PSTN charges may apply and will be billed separately. Text AI covers anything written or handled by an AI Agent, on any channel, with 1,000 AI Messages free every month. Voice AI is billed per connected minute. 3 rates Per second or per message Message type Rate (INR) Voice, per second Video, per second Messaging, per message AI avatars that talk to your customers by voice, video and chat. Usage is billed from your wallet. For growing brands that want to reach customers on every channel from one platform. All channels, one platform - WhatsApp - RCS - SMS - Truecaller - Voice Pay only for what you send, from a prepaid wallet. Plus applicable taxes. What's in the plan Every channel on one account and wallet, run by **Superagent** , the AI orchestrator that builds campaigns, journeys and templates from a prompt. Early access Campaigns on WhatsApp, RCS, SMS and Truecaller, templates, segments and scheduling, delivery reports No-code bot builder, automated campaign journeys, live agent dashboard, Personalise (CDP) Text and voice AI Agents, Avatar AI 1,000 AI Messages free every month then $0.012 each APIs, webhooks, Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach, Braze Click to WhatsApp ads on Facebook and Instagram, RCS P2A ads, with lead capture [Create your account](https://laminar.gupshup.io/signup?noTouchOnboarding=true&salesCode=GRP-USD-COMBO-SALESTOOLCOM-LTMTS8TAA87&isUnifiedOnboarding=true#noTouchOnboarding=true&salesCode=true&isUnifiedOnboarding=true) · [View Detailed Rate Card](https://laminar.gupshup.io/signup?noTouchOnboarding=true&salesCode=GRP-USD-COMBO-SALESTOOLCOM-LTMTS8TAA87&isUnifiedOnboarding=true#noTouchOnboarding=true&salesCode=true&isUnifiedOnboarding=true) Talk to us The plan the world's largest brands are on. A rate card built on your committed volume. Wallet or monthly invoice. A specialist replies within one business day. Everything in Express, plus - A custom rate card on committed volume - WhatsApp, RCS, SMS, Voice, Instagram and Messenger on one platform - Multiple organisations, billing accounts and WhatsApp Business accounts under one login - Dedicated throughput, scaling to 10,000 messages a second - Custom AI agents and voice bots built with Gupshup’s team - SSO, custom roles and audit logs - ISO 27001, SOC 2 Type 2 and GDPR compliance, with regional data hosting - Uptime SLA and a named account manager - 24/7 priority support and managed onboarding Talk to sales #### Detailed rate card No platform fee. Rates come out of your wallet as you send, and every rate is all-in, including Meta and operator charges. Channels and AI By country Absolute pricing WhatsApp rates depend on the country you send to. The detailed rate card lists every country. See every market and currency. Detailed rate card By country Absolute pricing RCS rates depend on the country you send to. The detailed rate card lists every country. See every market, currency and per-agent fee. Detailed rate card 1 rate Priced on submission Message type Rate (USD) SMS submitted On request Charged when the message is submitted, not when it is delivered. Operator charges are included. Rate card Absolute pricing Truecaller rates for every message type and market are on the detailed rate card. See every message type and market. Detailed rate card 2 rates Per message or per minute Message type Rate (USD) Text AI, per AI Message 1,000 free every month Voice AI, per connected minute PSTN charges may apply and will be billed separately. On request Text AI covers anything written or handled by an AI Agent, on any channel, with 1,000 AI Messages free every month. Voice AI is billed per connected minute. 3 rates Per second or per message Message type Rate (USD) Voice, per second Video, per second Messaging, per message AI avatars that talk to your customers by voice, video and chat. Usage is billed from your wallet. Why Gupshup Conversation Cloud ## Omnichannel from day one. - WhatsApp - RCS - SMS - Truecaller - Voice ### Every channel, one account, one wallet Run WhatsApp, RCS, SMS, Truecaller and Voice from the same login. One balance pays for every message and every call, on one bill. Included in every account ### Your team, bots and automation, included Every account includes everything on the right, with no platform fee. You only pay for messages and calls, from your wallet. Agent seats On the live agent dashboard from day one. Chatbot flows Built in the no-code bot builder. AI Agents With 1,000 AI Messages free every month. Automated campaigns Journeys that trigger and follow up on their own. Create your account ## Frequently asked questions ### What does the ₹5,999 monthly fee cover? Every CC Express module on WhatsApp, RCS, SMS and Voice AI, including agents, chatbot flows, AI Agents and automated campaigns. It also includes 1,000 AI Messages each month. Channel messages come out of your wallet at published rates. ### How does the wallet work? You top it up before you send. Each message deducts its rate card amount straight away. If the balance runs out, sending pauses until you top up. Nothing is invoiced later. ### Are Meta and operator charges included? Yes. Every rate on this page is all-in. It already includes Meta's WhatsApp charges and operator SMS charges, so the rate you see is what leaves your wallet. ### I'm a Gupshup partner. Where do I log in? Use the partner card under the plans, or Partner login at the top of this page, to reach the partner console where you onboard and manage client accounts. ### Where can I see Meta's own rates? Meta publishes its WhatsApp rate cards in INR and USD on [its developer site](https://developers.facebook.com/docs/whatsapp/pricing). Our rates already include Meta's charges; the link is there for reference. ### Can I use my existing WhatsApp number? Yes. If the number is active on the WhatsApp or WhatsApp Business app, it has to be removed from the app before it can move to the API. Chat history in the app does not carry over. ### Do I need a Meta Business account? Yes. You create or connect one during signup. Completing Meta business verification raises your sending limits and lets you apply for the verified badge. ### How do I get the green tick? Meta awards the verified badge to notable, verified businesses. We help you prepare and submit the request; the decision is Meta's. ### How many messages can I send a day? Meta sets a daily limit on business-initiated conversations for each new number. It rises automatically as you send more and keep a good quality rating. ### Are replies to customers charged? Yes. WhatsApp service messages are charged at ₹0.145 each in India, and RCS customer-initiated conversations at ₹0.26 each. Other countries are on the detailed rate card. ### Can I cancel any time? Yes. The platform fee is billed monthly, so you can stop before the next billing date. ### Can I move to Enterprise later? Yes. Sales moves you onto a custom rate card, and your number, templates, agents and history all carry over. Get started ## Ready when you are. Create your account, verify a number, top up your wallet. Your first campaign can go out today. Already have an account? [Sign in](http://console.gupshup.io) Create your account · Talk to sales