Increase marketing ROI and grow sales with conversations
Engage customers from ads, posts and reels, understand their requirements, and enable purchases within Direct Messenger including payment integration
Your Instagram, on autopilot
Automatically engage across DMs, comments, reels, stories, and mentions - so you never miss a lead, a sale, or a customer question again
Driving meaningful customer conversations for leading global businesses
Connect with customers one-on-one using one platform for WhatsApp and Instagram
2 billion+
monthly active users
Engage followers and customers better
Reduce friction by letting users contact your brand from posts, ads, story replies, direct message buttons, reels & more
Create personalized experiences
Make every interaction memorable with human-like, AI powered conversational experiences
Achieve business goals
Make product discovery, price and order queries and support interactions self-serve with instant responses
Applications
Give customers everything they need-over messaging on Instagram DM
Book appointment
Book tickets
Check order status
Resolve queries
Make dining reservation
Book site visit
Book appointment
Book tickets
Check order status
Resolve queries
Make dining reservation
Book site visit
Book appointment
Book tickets
Check order status
Resolve queries
Make dining reservation
Book site visit
Book appointment
Book tickets
Check order status
Resolve queries
Make dining reservation
Book site visit
Renew subscription
Generate leads
View products
Purchase product
Track orders
Redeem rewards
Renew subscription
Generate leads
View products
Purchase product
Track orders
Redeem rewards
Renew subscription
Generate leads
View products
Purchase product
Track orders
Redeem rewards
Renew subscription
Generate leads
View products
Purchase product
Track orders
Redeem rewards
1. 83%
Users discover products &
services on Instagram
2. 90%
of Instagram users follow
at least one business
3.13 M
Users tap on shopping posts every month
Capabilities
Supercharge your Instagram presence with two-way conversations 
Improve CSAT with instant support within Instagram
Offer quick assistance, post-purchase support, order tracking, handle return requests and handover to live agents within Instagram Direct Messenger
Orchestrate intuitive customer experience with rich Direct Messaging features
Why Gupshup?Smarter Instagram engagement, automated
As the only company awarded Meta's Partner of the Year in both 2023 and 2024, we provide exclusive access to newest features and innovations.
Partner of the year
2023 and 2024
Build 2-way dynamic conversations powered by GenAI
Elevate the overall conversational experience with with AI Agents that are context aware, able to handle dynamic conversations and multi-modal
Fast track your Conversational journey with pre-built templates
Tap into our library of pre-built templates for conversations and journeys to deploy Instagram conversations for your business instantly
Elevate Engagement with data-driven decisions
Track every aspect of conversations with comprehensive funnel wise view of the journey and granular insights
Let customers interact in their preferred language on their preferred channel
Respond in the customer’s language and extend interactions by re-engaging users with contextual offers and promotions on Instagram, WhatsApp, RCS and more
Higher read rates
up to 90%for messages in local languages
Improved reach
up to 2Xwith multiple channels
Ready to transform your customer communication?
Get connected to see how you can transform your customer communication on Instagram
Frequently Asked Questions
How does Business Messaging on Instagram work?
What type of media formats are supported by Instagram for Business Messaging?
Can I engage with user comments and story mentions via Instagram DM automation?
How does Instagram Messenger API work with Instagram Ads?
Gupshup is a leading conversational AI platform for marketing, commerce, and support automation. Trusted by 50,000+ customers in 130+ countries across industries, Gupshup handles 120 Billion+ messages annually.
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