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Gupshup’s ISV Partnership

Build, Integrate, and scale your solutions with Gupshup's robust WhatsApp messaging platform

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Gupshup’s global partner ecosystem

3500+

ISV Partners

100K+

Brands Supported

20Bn+

Messages Powered

Supporting partners in 100+ countries

Supporting partners in 100+ countries

The all-in-one platform for managing conversations at scale

Exceptional Reliability

Exceptional Reliability

We process massive scale with exceptional reliability - delivering over 300 million messages daily with peak volumes exceeding 750 million in a single day, while maintaining processing capacity of over 50,000 messages per second.

At Scale

At Scale

We guarantee enterprise-grade performance - delivering two-factor authentication (2FA) messages with sub-100ms latency, even when other customers are running parallel campaigns with 100 million messages.

BSP connections dedicated to Gupshup:

In 2022, Gupshup expanded its capabilities by acquiring five companies. Among them was One Direct (OD), an omnichannel customer service platform for businesses, which also holds an independent BSP license.

Partners can now leverage the dual advantage of two BSP licenses:

  • Gupshup license provides the infrastructure scale and competitive advantage
  • One Direct license, a Gupshup-owned company, leverages the infrastructure and scale of Gupshup and optimizes for faster setup, upgrades, and resolution time, and is dedicated for the partner ecosystem.
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BSP connections dedicated to Gupshup:

Why do partners love Gupshup?

Go Global Instantly

Go Global Instantly

Expand your reach across continents with our worldwide infrastructure

Scale Without Limits

Scale Without Limits

Grow your business without worrying about capacity constraints

Always-On Global Support

Always-On Global Support

24/7 cross-geographical assistance whenever you need it

Plug-and-Play Simplicity

Plug-and-Play Simplicity

Modular solutions that integrate seamlessly with your existing setup

Zero Infrastructure Hassle

Zero Infrastructure Hassle

No upfront costs, no resource headaches - just pure business growth

First-to-launch Meta Features

First-to-launch Meta Features

Get Meta features to your customer faster than ever before

Industry's Most Comprehensive Program

Industry's Most Comprehensive Program

The partner program that sets the gold standard in BSP partnerships

The Most Coveted Partnership

The Most Coveted Partnership

Join the exclusive premium program that every competitor wants to be part of

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Fixed Gupshup per message fee - as low as $0.001*


No hidden fees, no subscription fees, no volume commitment

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*WhatsApp fee at actuals

ISV Partner FAQstickanimated tick

What is Gupshup’s ISV Partner Program?
What are the benefits of joining Gupshup’s Partner Program?
Who is eligible to become a Gupshup ISV Partner?
How does Gupshup ensure message delivery at scale?
What’s the difference between the Gupshup and One Direct BSP licenses?
What can I do with the WhatsApp Business API?