Global - EnglishHigh scale personalized messaging, now with optimized delivery
Multi-channel, high-scale CPaaS platform that learns when to send, when to wait, and when to retry ensuring higher delivery rates
The platform of choice for leading global brands
Make every message matter with smarter interactions 
Critical Communications
Via Traditional CPaaS Providers
Critical Communications via Gupshup
Sub-par reach with blasts on a single channel and high delivery failures
Low engagement – wasted spend on those not likely to respond
Limited scalability, frequent downtime and message delays
Higher campaign reach by auto-rerouting failed messages to fallback channels
Enhanced engagement with multi-lingual, optimized, propensity driven campaigns
Future-proof scalability, proven with 120 Bn+ messages annually and multi-level prioritization
Stop losing messages to platform failures
Private data highways for data security
- Your sensitive communications flow through dedicated virtual pathways, never mixing with other companies' data.
Stronger compliance posture, reduced security risks, and cleaner audit trails - all without the cost of dedicated physical infrastructure.
The CPaaS platform built for high volumes, low latency and effective template management
Built to Scale
Scalable upto 10,000 TPS for peak season campaigns
Language Personalization
AI language personalization to reach and converse with customers in their preferred language
Capture and store language preferences for future campaigns
AI Optimizations
Find the best audience to send a campaign based on propensity scores
AI send time optimization to find the best time slots to send a campaign
Template Optimizations
Automatically transforms messages with potential validation issues to improve approval chances. Includes a confidence score and learns from feedback to adapt and suggest better outputs over time
Trusted by leading enterprises for exceptional reliability
250 M +
conversations on WhatsApp in a month
52 %
open rate, 11.3 M users reached on a single day
Integrate quickly with apps and platforms you already use to create powerful solutions
Our no-code/low-code integration builder offers connectors to a range of industry applications
See All Integrations
Why industry leaders choose Gupshup
120 Bn+
messages annually
11M+
messages for a single brand in a day
Upto 10K TPS
scalable for peak season campaigns
Frequently Asked Questions
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Gupshup is a leading conversational AI platform for marketing, commerce, and support automation. Trusted by 50,000+ customers in 130+ countries across industries, Gupshup handles 120 Billion+ messages annually.
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