Chat with Gupshup AI

Pricing

Market, sell and support
from one platform.
Zero platform fee.

Campaigns, bots, live chat and AI Agents, all included. Pay only for what you send.

  • WhatsApp
  • RCS
  • SMS
  • Truecaller
  • Voice

Pay as you go

Self-serve

Reach customers on every channel, from one platform.

₹0/ month platform fee

Pay only for what you send, from a prepaid wallet. Plus 18% GST.

Create your account

All channels, one platform

  • WhatsApp
  • RCS
  • SMS
  • Truecaller
  • Voice

What's in the plan

Every channel on one account and wallet, run by Superagent, the AI orchestrator that builds campaigns, journeys and templates from a prompt. Early access

Broadcast
Campaigns on WhatsApp, RCS, SMS and Truecaller, templates, segments and scheduling, delivery reports
Engage
No-code bot builder, automated campaign journeys, live agent dashboard, Personalise (CDP)
AI
AI Agents, Voice AI Agents, Avatar Agent1,000 AI Messages free every monththen ₹1.00 each
Integrations
APIs, webhooks, Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach, Braze
Ads
Click to WhatsApp ads on Facebook and Instagram, RCS P2A ads, with lead capture

Enterprise

Talk to us

The plan the world's largest brands are on.

Custom

A rate card built on your committed volume. Wallet or monthly invoice.

A specialist replies within one business day.

Everything in Express, plus

  • A custom rate card on committed volume
  • WhatsApp, RCS, SMS, Voice and Instagram on one platform
  • Multiple organisations, billing accounts and WhatsApp Business accounts under one login
  • Dedicated throughput, scaling to 10,000 messages a second
  • Custom AI agents and voice bots built with Gupshup’s team
  • SSO, custom roles and audit logs
  • ISO 27001, SOC 2 Type 2 and GDPR compliance, with regional data hosting
  • Uptime SLA and a named account manager
  • 24/7 priority support and managed onboarding

Partners

WhatsApp

For ISVs and tech providers. Partner APIs and portal, onboarding SDK, exclusive discounts and commissions.

Become a partner
Why Gupshup Conversation Cloud

Omnichannel from day one.

Every channel, one account, one wallet

Run WhatsApp, RCS, SMS, Truecaller and Voice from the same login. One balance pays for every message and every call, on one bill.

Included in every account

Your team, bots and automation, included

Every account includes everything on the right, with no platform fee. You only pay for messages and calls, from your wallet.

Create your account
10Agent seatsOn the live agent dashboard from day one.
5Chatbot flowsBuilt in the no-code bot builder.
5AI AgentsWith 1,000 AI Messages free every month.
5Automated campaignsJourneys that trigger and follow up on their own.

Frequently asked questions

What does the ₹5,999 monthly fee cover?
How does the wallet work?
Are Meta and operator charges included?
I'm a Gupshup partner. Where do I log in?
Where can I see Meta's own rates?
Can I use my existing WhatsApp number?
Do I need a Meta Business account?
How do I get the green tick?
How many messages can I send a day?
Are replies to customers charged?
Can I cancel any time?
Can I move to Enterprise later?

Get started

Ready when you are.

Create your account, verify a number, top up your wallet. Your first campaign can go out today.

Create your account
Talk to sales