Boost conversions and CLTV through personalized conversations
Deliver rich, personalized AI-powered interactions using images, videos, rich cards, carousels, and action buttons
Google RCS Business Messaging Partner
Upgrade to interactive RCS Business Messaging
Expand reach and grow engagement with rich media, brand logo, credible trust marks and conversational journeys - all in the native SMS inbox
Sparking action with meaningful conversations for leading global businesses
7X
higher engagement
than SMS
than SMS
80%
opened within
15 minutes of sending
15 minutes of sending
30%
conversion lift
vs traditional channels
vs traditional channels
Why Businesses Are Switching to RCS Business Messaging
Your customers are already on RCS. The RCS API helps you meet them there, with smarter timing, richer conversations, and instant engagement.
2 billion+
RCS users globally
Branded, Verified and Instantly Recognizable
Show up with your name, logo, and brand color so customers recognize and trust the message the moment it lands
Rich Experiences, Built Into Native Message Inbox
Customers get rich, interactive experiences right inside the native messaging app on Android and iOS
Two-Way Conversations, Powered by AI
Customers can reply, ask questions, and get instant answers, right in the thread, no broadcast, just a real conversation
Applications
Deliver app like experiences customers love right in their message inbox
Promotions
Book Appointments
Cross-sell & Upsell
Resolve queries
Purchase updates
Lead gen & qualification
Promotions
Book Appointments
Cross-sell & Upsell
Resolve queries
Purchase updates
Lead gen & qualification
Promotions
Book Appointments
Cross-sell & Upsell
Resolve queries
Purchase updates
Lead gen & qualification
Promotions
Book Appointments
Cross-sell & Upsell
Resolve queries
Purchase updates
Lead gen & qualification
Collect feedback
Payment reminders & Collections
Loan application
Cart recovery
Track orders
Loyalty rewards
Collect feedback
Payment reminders & Collections
Loan application
Cart recovery
Track orders
Loyalty rewards
Collect feedback
Payment reminders & Collections
Loan application
Cart recovery
Track orders
Loyalty rewards
Collect feedback
Payment reminders & Collections
Loan application
Cart recovery
Track orders
Loyalty rewards
Empower customer engagement with
rich, action-ready messaging elements
Supercharge your RCS campaigns with high-impact conversational AI journeys 
Improve CSAT with instant support on
Enable customers to get quick help through post-purchase support, order tracking, and more. When users initiate a conversation, handle their queries with AI-led journeys and seamlessly hand over to a human agents when needed.
Leading enterprises trust
Gupshup for RCS Business Messaging
Gupshup - recognized as an Established Leader in Juniper Research’s latest RCS for Business Vendors 2026, Competitor Leaderboard.
Deliver dynamic conversational experiences, powered by AI
Elevate the overall experience with context-aware AI Agents that can handle dynamic, natural language conversations
Proven choice for enterprises
Powering 1B+ messages monthly through Gupshup and Dotgo
Elevate campaigns with data-driven decisions
Track every aspect of conversations with comprehensive funnel wise view of the journey and granular insights
Seamless channel fallback
Send rich RCS conversations. Can't reach a customer on RCS? The message reroutes to SMS or WhatsApp automatically. Running WhatsApp as your primary channel instead? Undeliverable messages reroute to RCS, keeping the same rich experience.
Customer Stories
Discover how our customers drive growth with conversational experience on RCS
Digital healthcare platform boosts engagement by 3X with RCS Business Messaging
The healthcare platform aimed to deepen customer engagement across channels by launching two-way RCS campaigns for medicine orders, prescription uploads, and personalized reminders targeting groups like new moms and diabetics. These efforts boosted repeat purchases and sped up responses to critical health alerts
Our partnership with Gupshup has helped us deliver a personalized and engaging messaging experience, making it easier for our customers to explore and understand our products.
It has been a rewarding journey so far and we look forward to scaling the partnership in the future
Murari Sridharan
CTO - Bank Bazaar
India’s leading eyewear brand boosts website traffic with outreach campaigns over RCS
The eyewear brand sought a personalized, interactive way to engage their large customer base. Partnering with Gupshup, they adopted RCS, leveraging rich media and interactive buttons to captivate customers. Real-time campaign tracking empowered them to measure impact, achieving an outstanding 99.7% delivery
Ready to Upgrade Your Customer Conversations with RCS?
Book a demo and see what RCS Messaging can do for your brand.
Book a demo
RCS Business Messaging API FAQs
What is an RCS API and how is it different from sending regular sms?
How long does RCS API integration take?
Will my message reach customers whose phones do not support RCS?
We have already set up business messaging through an OTT app. Should we go for RBM again? If yes, then what is the benefit?
Is RCS messaging secure enough for OTPs and financial alerts?
Is RCS only for Android phones?
Is there a message length or size limit with RCS?
How do I access RCS?