Global - English
Boost conversions and CLTV through tailored 2-way messaging
Deliver rich, personalized interactions using images, GIFs, videos, rich cards, carousels, and action buttons
RCS
Upgrade to interactive RCS Business Messaging
Expand reach and grow engagement with rich media, brand logo, credible trust marks and conversational journeys - all in the native SMS inbox
Sparking action with meaningful conversations for leading global businesses
Stand out in the messaging inbox with RCS Business Messaging
2 billion+
monthly active RCS users globally
Engage better with timely & relevant messages
Engage customers by sending expected, timely, & relevant messages with auto-capping capability.
Enable instant discovery with Click-to-Chat via Search
Let customers discover and message your verified business directly from search results, driving richer engagement than traditional channels.
Drive instant engagement with QR code
Use QR codes on packaging and marketing to launch instant RCS chats for support, offers, and personalized experiences—no app needed.
Applications
Deliver app like experiences customers love right in their RCS inbox
Explore promotions
Book Appointments
Check order status
Resolve queries
Purchase updates
Renew subscription
Explore promotions
Book Appointments
Check order status
Resolve queries
Purchase updates
Renew subscription
Explore promotions
Book Appointments
Check order status
Resolve queries
Purchase updates
Renew subscription
Explore promotions
Book Appointments
Check order status
Resolve queries
Purchase updates
Renew subscription
Share feedback
Collect EMIs
View product catalogue
Purchase product
Track orders
Redeem rewards
Share feedback
Collect EMIs
View product catalogue
Purchase product
Track orders
Redeem rewards
Share feedback
Collect EMIs
View product catalogue
Purchase product
Track orders
Redeem rewards
Share feedback
Collect EMIs
View product catalogue
Purchase product
Track orders
Redeem rewards
74%
consumers prefer to engage with
brands VIa RCS
brands VIa RCS
70%
higher conversion rate than other
channels
channels
100% Guaranteed
delivery across both Android and
iPhone platforms
iPhone platforms
Capabilities
Supercharge your RCS campaigns with high-impact conversational journeys 
Improve CSAT with instant support on RCS
Enable customers to get quick help through post-purchase support, order tracking, and more. When users initiate a P2A conversation, handle their queries with AI-led journeys and seamlessly hand over to a human agents
Streamline the customer journey with
dynamic elements that encourage action
Why Gupshup?The largest RCS business messaging partner
Build dynamic conversations powered by GenAI
Elevate the overall experience with with context-aware AI Agents that can handle dynamic, natural language conversations
Proven choice for enterprises
Powering 1B+ messages monthly through Gupshup and Dotgo
Elevate campaigns with data-driven decisions
Track every aspect of conversations with comprehensive funnel wise view of the journey and granular insights
No customer missed with channel fallback
Begin with rich RCS conversations, then let our intelligent channel failover handle the rest. When an RCS message can't be delivered, it automatically routes to backup channels like SMS or WhatsApp, increasing the reach of your critical messages.
No message gets lost, no customer gets missed.
Seamless Customer Journeys Across
the Google & Apple Ecosystem, Powered by RCS
Customer Stories
Discover how our customers drive growth with conversational experience on RCS
Digital healthcare platform boosts engagement by 3X with RCS Business Messaging
The healthcare platform aimed to deepen customer engagement across channels by launching two-way RCS campaigns for medicine orders, prescription uploads, and personalized reminders targeting groups like new moms and diabetics. These efforts boosted repeat purchases and sped up responses to critical health alerts
Our partnership with Gupshup has helped us deliver a personalized and engaging messaging experience, making it easier for our customers to explore and understand our products.
It has been a rewarding journey so far and we look forward to scaling the partnership in the future
Murari Sridharan
CTO - Bank Bazar
India’s leading eyewear brand boosts website traffic with outreach campaigns over RCS
The eyewear brand sought a personalized, interactive way to engage their large customer base. Partnering with Gupshup, they adopted RCS, leveraging rich media and interactive buttons to captivate customers. Real-time campaign tracking empowered them to measure impact, achieving an outstanding 99.7% delivery
Ready to transform your customer communications?
Get connected to see how you can transform your customer communications on RCS
RCS FAQs
Is RCS better than SMS?
What is the difference between RCS and WhatsApp?
Is RCS only for Android phones?
How do I access RCS?
Which of the mobile phone handsets currently support RCS?
How do I know if a handset supports RCS?
We have already set up business messaging through an OTT app. Should we go for RBM again? If yes, then what is the benefit?
Can I use my existing live agent system to support my customers with RCS?
What are the privacy and security implications of using RCS messaging for our brand?
Gupshup is a leading conversational AI platform for marketing, commerce, and support automation. Trusted by 50,000+ customers in 130+ countries across industries, Gupshup handles 120 Billion+ messages annually.
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