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NoBroker.com achieves 4X clickthrough with Click to WhatsApp Ads and AI-powered property recommendations
One of India’s largest real estate platforms enhances its reach and customer engagement through targeted ads that drive intelligent conversations and AI-powered property recommendations.
Driving NoBroker's 20x ROI with WhatsApp-powered listings
4X
50%
30%
Reduced listing time from 3 days to 6 minutes
We aimed to be part of the entire user journey by leveraging conversational engagement to reach, resonate, and retain customers. With Gupshup’s solutions, we used Click-to-WhatsApp ads and an assisted bot to drive property re-listings and streamline the user journey. This approach significantly boosted our results - 4x higher CTR, a 50% reduction in cost per listing, and a 30% increase in customer reach via WhatsApp. Gupshup helped us monetize more effectively, enhancing campaign efficiency and overall platform performance.
About the Brand
A Proptech Unicorn
NoBroker.com is India’s leading proptech company that’s changing the way people buy, sell, and rent properties. By offering a brokerage-free platform, it connects property owners and seekers directly, cutting out the middleman and making real estate transactions both simpler and more affordable. Currently operating in six major cities and serving over 35 million customers across India, NoBroker has emerged as a game-changer in real estate with its innovative approach and sharp focus on user needs.
The Brand’s Challenge
On a Quest to Reach, Resonate and Retain
NoBroker faced critical challenges in scaling customer engagement despite its innovative brokerage-free model. The company struggled to penetrate India’s premium real estate segment, missing opportunities with high-value customers who demanded sophisticated engagement approaches. Their existing communication infrastructure delivered generic messaging that failed to resonate with users across different property journey stages, resulting in poor engagement rates and missed conversions. Most critically, NoBroker wanted to maintain meaningful relationships with existing customers to increase satisfaction and platform loyalty as users turned to competitors offering more personalized, responsive service experiences.
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The Solution
AI based Property Recommendations
To overcome its customer engagement limitations, NoBroker implemented a targeted two-pronged strategy leveraging Gupshup’s Conversation Cloud with WhatsApp as the primary communication channel. The company deployed Click-to-WhatsApp ads across social media platforms, particularly Facebook, targeting specific user segments with compelling “Message Us” call-to-action prompts.
These carefully crafted campaigns were designed to achieve distinct objectives- from driving fresh property listings to reactivating dormant users who had previously engaged with the platform. Upon user interaction, NoBroker triggered intelligent, personalized conversational journeys on WhatsApp, with each experience tailored to specific user segments and their unique requirements, transforming generic digital touchpoints into meaningful, contextual conversations that drove engagement and business outcomes.
AI based Property Recommendations
The company deployed an advanced AI-driven property recommendation engine to revolutionize user experience and deliver unprecedented personalization. The intelligent system analyzed user preferences, search history, budget constraints, and behavioral patterns to curate highly relevant property suggestions that matched individual requirements. These personalized recommendations were seamlessly delivered directly to users through WhatsApp messages, ensuring immediate accessibility and convenience. This strategic implementation ensured customers received timely, contextually relevant property suggestions that aligned with their specific needs, significantly improving platform engagement, user satisfaction, and conversion rates while reducing the time spent searching through irrelevant listings.
The Success
Transforming Real Estate Marketing with AI-Powered WhatsApp Campaigns
This case study demonstrates how conversational marketing on WhatsApp can revolutionize customer engagement in the real estate sector through strategic AI integration. Using Gupshup’s Conversation Cloud, NoBroker implemented Click-to-WhatsApp ads on social media to drive property reactivations and deployed AI-powered property recommendations via WhatsApp messaging. This strategic approach delivered impressive results: 4X higher click-through rates, 50% reduction in cost per activation, and 30% higher incremental reach. The solution effectively addressed NoBroker’s objectives of expanding reach to premium users, delivering personalized messaging, and improving customer retention through precise, real-time property solutions tailored to individual requirements.
Use Case Summary
Solution
Conversational Advertising
Channel
Industry
Real Estate
