Arha Media Increases Repeat Subscriptions by 10% with Gupshup and WhatsApp Marketing

About the Brand

Arha Media is a regional media and entertainment company operating the OTT platform Aha, which specializes in Telugu and Tamil content. Since its official launch in March 2020, Aha has rapidly emerged as a significant player in the digital entertainment space, attracting over 40 million active visitors and more than 1.5 million paid users. The platform is highly regarded for its diverse range of offerings, including movies, reality shows, and original programming, making it the go-to destination for regional content.

The Brand’s Challenge

Poor Engagement and Limited Visibility Limit Platform Growth

Arha Media struggled to effectively engage their massive audience of 40+ million active visitors through existing communication channels. Their inability to deliver personalized, targeted content resulted in poor engagement rates and low conversion outcomes. The company lacked visibility into campaign performance metrics, making it impossible to measure effectiveness or optimize marketing strategies. Generic, one-size-fits-all messaging failed to resonate with their diverse Telugu and Tamil content audience across different demographics and viewing preferences. Additionally, the absence of seamless payment integration within communication channels created friction in the subscription process, contributing to lost conversions and reduced customer retention.