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NoBroker enhanced its property listing experience, achieving 20X ROI and significant cost savings

Leveraging Gupshup’s WhatsApp Business Solution, NoBroker elevated its property listing experience, streamlining the process and increasing ROI

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Driving NoBroker's ROI with WhatsApp-powered listings

20X

Annualized ROI

2.8X

Increase in property sold or let out

6 mins

Time needed to list a property with pictures

Reduced listing time from 3 days to 6 minutes

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About the Brand

NoBroker.com is India’s leading prop-tech company that’s changing the way people buy, sell, and rent properties. By offering a brokerage-free platform, it connects property owners and seekers directly, cutting out the middleman and making real estate transactions both simpler and more affordable. Currently operating in six major cities and serving over 35 million customers across India, NoBroker has emerged as a game-changer in real estate with its innovative approach and sharp focus on user needs.

The Brand’s Challenge

Meeting Rising Digital Expectations in Corporate Banking

NoBroker faced significant challenges in helping property owners upload photos for their listings on the website and app. Many owners struggled with the process, leading to delays and incomplete listings. To assist them, the team initially relied on SMS and email outreach, but these channels proved ineffective -emails had an open rate of less than 3%, and SMS click-through rates were only 4–5%. As a result, a large portion of the support team’s time was spent on calls helping owners collect and upload property images manually, leading to increased operational costs and inefficiencies. The company needed a self-service platform and an automated communication solution that could simplify and streamline the photo submission process for property owners.

The Solution

Gupshup’s WhatsApp Business API elevates property listing experience

To overcome these challenges, NoBroker partnered with Gupshup to leverage the Notification and Customer Service features of the WhatsApp Business API, offering property owners a more accessible and effective communication channel. Recognizing that WhatsApp is a widely preferred messaging platform across age groups in India, NoBroker integrated it as a core part of their customer interaction strategy.

Now, when property owners register for a NoBroker account, they can opt-in to receive timely notifications and assistance via WhatsApp. This solution enabled faster, more reliable communication, reducing dependency on low-engagement channels like SMS and email, and streamlining the photo submission process for property listings.

The Success

Making property listing easier with WhatsApp

NoBroker became the first real estate company in India to successfully adopt WhatsApp as a primary communication channel, setting a new industry benchmark. By leveraging Gupshup’s WhatsApp Business API, the company significantly streamlined the property-listing process, making it far more convenient for owners to upload photos.

This innovation reduced the average property listing time from 3 days to just 6 minutes. As a result, NoBroker saw a remarkable 2.8x increase in property sales and rentals, demonstrating the impact of a more efficient, user-friendly experience for property owners.

Use Case Summary

Solution

Conversational Support

Channel

WhatsApp

Industry

Technology

Gupshup
Gupshup Gupshup

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