Master Meta’s New WhatsApp Pricing Model

Meta’s new per-message pricing model for WhatsApp is here and it’s changing the way brands plan their messaging strategies. In this session, Gupshup experts break down everything you need to know to stay ahead of the curve and optimize ROI.

You’ll learn:

• How the shift from conversation-based to per-message pricing impacts your campaigns
• Template policy updates, classification rules, and compliance best practices
• Changes to the 24-hour service window and what’s free vs chargeable
• Practical strategies to adapt your messaging flows for the new model

Perfect for marketers, CX teams, and growth leaders looking to future-proof their WhatsApp strategy.