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Britannia Launches Pure Magic Choco Stars with Hyper-Personalized WhatsApp Experience
Global FMCG brand drives discovery, engagement & verified leads through AI-powered WhatsApp experiences
Launch becomes Personalized
~50,000
16
Strong engagement from Gen Z & millennials in the 18–35 age group
With WhatsApp, we brought Choco Stars to life in a way that felt truly personal for consumers. By blending AI-led personalization with star sign themes from the TVC, we created hyper-personalized video experiences that delighted users and drove strong engagement. Powered by Gupshup’s platform, we scaled this seamlessly, driving awareness for the new launch and building deeper connections with young audiences.
About the Brand
Trusted Indian food brand creating joyful snacking experiences worldwide
Britannia, a leading FMCG brand, has been trusted in India for over 133 years, offering biscuits, dairy, and snacks across 80+ countries with a commitment to quality and taste. Its brand Pure Magic is known for premium indulgent treats, with Choco Stars launched as a star-shaped – chocolate-filled biscuit designed for younger, digitally savvy audiences.
The Brand’s Challenge
Standing Out in a Crowded Snacking Market
Launching a new product in a crowded snacking market requires more than generic ads – traditional campaigns often get lost in the noise, leaving limited brand recall and weak emotional connections. Britannia needed a way to make Choco Stars stand out, especially for a younger, digital-savvy audience seeking personalization and entertainment.
The objective was to captivate urban millennials and Gen Z (ages 18-35) by creating a memorable, shareable experience that highlighted Choco Stars as a premium, indulgent treat with a unique star-shaped design.
The Solution
Hyper-Personalized AI-Driven WhatsApp Experience
To launch its product Choco Stars, Britannia leveraged a hyper-personalized AI-driven experience to create high consumer engagement.
- Customers sees ad on facebook and clicks to reach WhatsApp conversation
- Customers submit their name, birthdate, and a selfie, which were mapped to their zodiac sign.
- A hyper personalized video (In partnership with Whilter.ai) was generated featuring the user’s face and showing how they would enjoy the biscuit based on their star sign.
This approach fostered deeper consumer engagement as well as collected valuable first-party data for future marketing and cross-selling opportunities.
Additionally, it served as a lead generation mechanism, building a subscriber base for continued brand communication and personalized outreach, effectively blending product awareness with data acquisition and user engagement.
Use Case Summary
Solution
Conversational Advertising & Marketing
Channel
Industry
FMCG
