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ZEISS boosts customer acquisition by linking offline and online with conversational ads
Global optical brand leverages Gupshup Advertise to connect with customers and drive store visits
Ads Go Conversational:
60%
25%
70%
96% leads generated re-targeted and nudged to visit store
Our industry faces a significant challenge with fragmented consumer preferences and a lack of clarity in their decision-making journey. While we excelled at capturing attention and driving convenience, we needed support in the consideration and conversion phases. Partnering with Gupshup, they provided a tailored conversational solution that delivered impressive results—60% higher CTR, significantly boosting performance
About the Brand
Global optical brand committed to advancing the world of optics
For over a century, ZEISS has pioneered innovation and excellence, revolutionizing how industries and individuals experience the world. As a global leader in optics and optoelectronics, ZEISS has earned its reputation by consistently pushing the boundaries of precision and vision, delivering groundbreaking solutions that redefine quality and performance. The German manufacturer is known for its high-quality lenses, microscopes, medical technology, and consumer products. Founded in 1846, ZEISS operates globally and is committed to advancing the world of optics and related fields with innovative solutions.
The Brand’s Challenge
Influence consideration and purchase decisions of customers
Carl ZEISS serves its customers primarily via their partner stores. ZEISS has a great product and brand awareness mechanisms, but the fragmented nature of the industry made it difficult for them to influence the consideration and purchase decisions of a customer buying spectacles. The brand was looking for a novel way to overcome this challenge, enhance consumer engagement and improve online-to-offline conversion tracking.
The Solution for Buyers
Conversational experiences to improve lead quality, conversions & engagement
ZEISS partnered with Gupshup to create interactive conversational experiences to build a first-party database. With the help of Gupshup Advertise, the brand created Click to WhatsApp Ads which enabled prospects to start a conversation from ads on Facebook and Instagram.
Customers could converse with the brand to learn more about the ongoing offers and get access to the discount coupon code redeemable at their stores. They could also find the nearest stores through chat.
The campaigns were carefully designed to reach relevant target groups, with specific objectives such as driving sales and reactivating dormant users. With a remarkable 96% retargeting success rate, the initiative ensured precise audience engagement, maximizing the conversion potential and strengthening the brand’s presence among its key demographics.
By leveraging persistent WhatsApp chat threads, the brand effectively re-engaged both converted and unconverted leads with timely, contextual follow-ups.
Use Case Summary
Solution
Conversational Marketing
Channel
Industry
Retail
