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EspañolSharaf DG achieves 4X return on ad spends with Gupshup Conversation Cloud
UAE-based electronics retailer reduces acquisition costs, drives store footfall growth and pushes forward on sustainability goals
Sharaf DG Supercharges Ad Efficiency
4X
34%
43%
Leveraging Click-to-Chat-Ads
About the Brand
Sharaf DG is a leading retailer in the Middle East, offering a wide range of electronics, IT products, and accessories. Since its inception in 2005, Sharaf DG has grown to over 38 stores across the UAE, Bahrain, Qatar, and Oman. Known for its Big-Box concept, Sharaf DG provides customers with the widest choice, the best value, and trusted service. The company is committed to enhancing customer lifestyle through exemplary service and product knowledge.
The Brand’s Challenge
When Traditional Channels Fail to Deliver: A Retail Giant's Dilemma
Sharaf DG faced declining customer engagement across traditional channels like email, SMS, and push notifications, threatening their customer-centric approach. Despite their strong market position, the electronics retailer struggled to maintain meaningful connections with their target audience. Additionally, their reliance on print materials conflicted with sustainability goals. Recognizing WhatsApp’s growing popularity among their customers, they needed a solution that could revitalize engagement, improve acquisition and conversion rates, enhance customer support, and advance their environmental objectives by digitizing print assets.
The Solution
Building Connected Customer Journeys on WhatsApp
By partnering with Gupshup, Sharaf DG was able to transform customer interactionss on WhatsApp to Conversational experiences. They launched Click to WhatsApp ads during Ramadan, offering surprise gift coupons to drive conversations. The solution included automated retargeting for cart abandonment and price drops, personalized re-engagement campaigns based on user behavior, and interactive features like gamification and raffle draws. By digitizing invoices, vouchers, and booklets for WhatsApp delivery, they reduced paper dependency while creating engaging touchpoints throughout the customer journey.
The Success
Channel Switch Drives 4X ROI and 43% Better Leads
The electronics retailer’s WhatsApp transformation delivered exceptional results across all metrics. By switching from traditional channels to conversational commerce, the electronics retailer achieved a 34% reduction in cost per lead while improving lead qualification rates by 43%. The platform’s superior reach generated over 95% delivery rates and 70% read rates, dramatically outperforming their previous email and SMS campaigns. Most notably, the innovative conversational approach yielded a 4X return on ad spend, proving that addressing channel fatigue with interactive WhatsApp experiences successfully revitalized customer engagement and drove sustainable business growth.
Use Case Summary
Solution
Conversational Advertising
Channel
Industry
Retail
