Decoding ROI: Meta’s Per-Message Pricing & Template Policy Updates

Learn how to maximize ROI with Meta’s new per-message pricing model for WhatsApp. In this session, Gupshup experts decode upcoming pricing changes, template policy updates, and best practices to help you stay ahead of the curve.

You’ll learn:

• How per-message pricing works and how it impacts your campaigns
• Key template and policy updates from Meta
• How to optimize costs while boosting engagement
• Practical strategies to future-proof your WhatsApp marketing

This webinar is ideal for marketers, growth teams, and CX leaders looking to run effective, scalable messaging campaigns on WhatsApp.