Master Meta’s New WhatsApp Per Message Pricing Model

Meta’s latest shift to a Whatsapp per-message pricing model is transforming how brands design and execute their WhatsApp communication. This webinar delivers a clear, structured breakdown of the new framework, offering practical guidance for teams preparing to adopt a smarter, more cost-efficient WhatsApp per-message pricing strategy. Gupshup experts walk through the operational, financial, and compliance implications, ensuring brands understand exactly how these updates impact both automated and agent-led workflows.

The session explores why the transition from conversation-based billing to message-level pricing requires businesses to rethink their existing journeys, triggers, and automation logic. With every outbound template and follow-up now carrying a cost implication, brands must optimize message frequency, eliminate redundancies, and enhance personalization to maintain ROI. The webinar also clarifies Meta’s updated classification rules, template policies, and opt-in expectations to help teams stay compliant and avoid accidental violations.

You’ll learn:

• How Meta’s move from conversation windows to per-message billing reshapes campaign planning, customer journeys, and messaging costs
• Updated template submission rules, content classifications, quality tiers, and compliance best practices essential for uninterrupted communication
• What’s changing inside the 24-hour customer service window  including which interactions remain free and which become chargeable
• Practical approaches to restructuring journeys, refining bot workflows, and leveraging AI agents to send fewer messages while increasing conversions

This session is ideal for marketing leaders, CX heads, and growth teams who want to future-proof their WhatsApp engagement. With the right WhatsApp per-message pricing strategy, brands can optimize spending, deliver better user experiences, and stay ahead of Meta’s evolving messaging ecosystem.