Decoding ROI: Meta’s Per-Message Pricing & Template Policy Updates

Learn how to maximize ROI with Meta’s new per-message pricing model for WhatsApp. In this session, Gupshup experts decode upcoming pricing changes, template policy updates, and best practices to help you stay ahead of the curve.

You’ll learn:

• How per-message pricing works and how it impacts your campaigns
• Key template and policy updates from Meta
• How to optimize costs while boosting engagement
• Practical strategies to future-proof your WhatsApp marketing

This webinar is ideal for marketers, growth teams, and CX leaders looking to run effective, scalable messaging campaigns on WhatsApp.

Meta’s updated framework affects everyday messaging, automation workflows, and campaign-level economics. You’ll also discover how to select the right template categories, reduce unnecessary message sends, and streamline response-based interactions to minimize costs without compromising customer experience.

Whether you manage high-volume conversations, run performance-driven WhatsApp funnels, or oversee enterprise messaging operations, this session equips you with the knowledge required to adapt to the new pricing era. The strategies covered will help you safeguard your budgets, strengthen conversion journeys, and design messaging flows that deliver measurable results.