4 Reasons Marketers Should Use Conversational AI For Education

Research suggests that the global EdTech market will reach USD 605.40 billion by 2027, at a CAGR of 15.52% during the forecast period. In India, the EdTech industry was valued at $750 million in 2020 and is predicted to reach $4 billion by 2025 at a CAGR of 39.77%. Conversational AI for Education, including virtual assistants and chatbots, has facilitated the rise in online classes and intelligent learning management systems.

Keep learners hooked with Conversational AI

Messaging channels such as SMS, WhatsApp, or Instagram can be leveraged by educational organizations to reach audiences.

Educators can facilitate instant student engagement with the proper amalgamation of AI-enabled chatbots and chat apps, SMS, or RCS.

Reasons to invest in chatbots for your educational entity:

1. Personalized information

New-age learners look for recommendations, and Conversational AI for education helps you be there for them when they ask. Chatbots ensure learners get the information they need as quickly as possible, without waiting on a human response. Here’s an example of how that conversation might look:

User: Which undergraduate courses are offered by the University?

Bot: Please select your preferred stream.

Science

Commerce

Arts

User: Arts

Bot: Please find the list of UG courses for Arts:

BA(Hons) History

BA(Hons) Chemistry

BA(Hons) Psychology

BA(Hons) Sociology

Was this helpful?

User: Yes

Bot: Thanks for connecting.

With conversational AI for education, you can also perform consultative selling and provide quick resolutions. Educators can upsell, cross-sell, and even make payment recommendations while interacting with parents or students.

2. Automated program-related reminders

There can be instances where students miss checking their mailboxes and miss out on important information. EdTech chatbots can help students and parents keep up with the latest course updates, new learning modules, or exam dates. It enables learning institutes to send smart alerts and notifications to students directly over their favorite messaging channels.

Dear student,

Your 2022 internal exam routine is out!

3. Remarketing campaigns

A good educational institution never loses touch with its students. Personalized, chatbot-powered outreach over WhatsApp, Telegram, Instagram, and other channels lets you prompt past students to enroll in new courses, or encourage them to refer others.

4. Enhanced student support

Your college, school, or institute might offer great courses and a strong faculty, but if you’re not actively responding to prospective students’ queries, they’ll likely lose interest. This makes a reliable, intelligent student support system essential. Well-trained AI chatbots can proactively help with fee payments, course details, and common questions, right from admissions through daily class updates. You can also run quick surveys to collect feedback on the overall course experience, which helps you keep improving engagement over time.

Build conversational learning experiences with Gupshup

With rapid technological advancements, AI tools in the education industry are gaining momentum. Gupshup enables EdTech entities to create consistent conversational user experiences across 30+ messaging channels. Leverage AI and NLP engines to easily configure answers to frequently asked questions. Use pre-trained EdTech-specific AI models to automate course registration, exam notifications, consultative selling workflows, etc.

Leading educational institutions like Doubtnut, Lovely Professional University, NIIT, Khan Academy, BYJU’S, Manipal University, and many more have trusted our conversational AI for education solutions.

#LetsGupshup to strategize the deployment of AI-powered educational chatbots for your organization.

FAQs

1. What is conversational AI?

Conversational AI is a technology that enables machines to converse with humans in natural, human-like language. With this technology, chatbots, virtual assistants, voice bots, etc., can understand and process human language inputs and respond smoothly to them and with the correct context.

2. How does conversational AI work?

Conversational AI incorporates natural language processing into technology like chatbots and voice assistants to understand users and respond to their queries in a human-like manner.

3. What is an example of conversational AI?

Chatbots are the most popular example of conversational AI. Some other applications of conversational AI include mobile assistants, voice assistants, and Interactive Voice Response (IVR) systems.

4. What are intents in conversational AI?

Within conversational AI, the intent can be described as the objective or goal users have in mind while engaging with your chatbot.

5. Why is conversational marketing important?

Conversational marketing helps brands deliver personalized experiences and eliminates the unnecessary steps prospects may take to find the right product or service.